The Salvation Army is expanding its efforts to support the needy by teaming up with the portable payment technology of Square to develop mobile donation solutions.
Now, passersby can donate not only to the traditional workers with bells and buckets, but they can also swipe their credit cards, or simply enter their card information on a volunteer’s phone.
The Army plans to put the technology into use in strategic locations in four big cities: New York, Chicago, Dallas, and San Francisco.
Salvationists would receive Android smartphones donated by Sprint, outfitted with the Square mobile card reader, and contributors can donate directly to the Army’s account.
By keeping up with the public’s dwindling propensity to carry cash, the Army feels they will be able to increase their charitable outcome substantially.
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